With the VR technology gradually into the field of consumption, enhance the sense of experience for today's Internet business in the new growth point. In order to adapt to the new consumption mode, the automotive consumption field is also making changes.
The people living in
At first, the VR technology has just come out, many people are still fresh stuff, it was originally inspired by the military flight simulator: flight simulator and the fuselage controller, engine and other equipment connected together, so as to help the pilots in the experience before entering the real plane of feeling, the more reasonable arrangement training plan. Modern science and technology will seize this feature, using VR technology simulation can not often contact the scene. From the military field to the people's life, only a short period of less than a few years, VR has invaded all walks of life, medical, education, shopping, consumption and so on. The medical profession can rely on VR to simulate the operation scene, improve the cure rate; the education sector can be boring knowledge into a simulation scenario; and the consumer sector is by virtue of VR technology to increase the user experience in the shopping process, improve the turnover rate, VR technology brings new experience is sweeping the globe.
“ &rdquo experience; consumption gradually become the mainstream of
Modern people pay more attention to efficiency, “ afraid of trouble ” people do everything possible to find a more simple and fast way of shopping. From the store to the electricity supplier network, from cash to change fingerprint payment are proved for the lazy “ &rdquo service; and pay attention to the field of consumption is represent the general trend, the shopping experience a sense of nature will not miss VR. For example, the real estate industry, launched a combination of VR with “ virtual model ” with powerful VR technology, users can quickly see the future of the new home. For example, the automotive industry, at present, some car companies and car media has launched on the market VR test car, VR intelligent exhibition hall and other fresh products to drive consumption. Just like the car home recently launched “ intelligent exhibition hall ” broke the barrier of time and space, consumers can visit many 4S stores without leaving home. Through the intelligent exhibition hall, users can browse models, look at preferential information, and horizontal comparison of the advantages of each shop, so as to choose a satisfactory car model. This convenient car greatly saves users time cost, but also gives the user a good shopping experience. From the perspective of the development of VR applications, the future enterprises will follow the mass entertainment consumption and quality of life consumption two mainstream consumer penetration and layout of their own business. This kind of business, consumers have good “ experiential ” consumption is gradually changing the rules of the game market.
Market change marketing push new
With the VR technology gradually into the field of consumption, enhance the sense of experience has become a new growth point in today's Internet business. Consumers can feel the true experience of products or services from home, which will greatly enhance the consumer's trust and dependence on products or brands, so as to achieve the purpose of promoting consumption. With the change of consumer behavior and the formation of new consumption patterns, businesses also create new marketing models to adapt to market changes. For example, the tourism industry uses VR equipment to display the beautiful scenery in front of potential consumers, and guide and stimulate the demand for tourism. In recent years, the housing market environment, decoration industry has entered a period of development strong, there is fierce competition in the market, in order to compete for customers, ahead of the target consumers, operators show decoration design style through VR technology, will experience a sense of living in front.
In the field of automobile consumption also make a change to adapt to the new consumption patterns in recent years, the automobile market sales decline, dealers are trying to develop new marketing methods, and strive to integrate VR technology, car “ intelligent hall ” there just to meet this demand. 4S stores through “ intelligent exhibition hall ” products to carry out Internet marketing, open the line entities and online exhibition hall, broke the 4S store geographical restrictions, so that businesses really go out. It is reported that a Mercedes Benz 4S shop in Beijing use the car home “ intelligent exhibition hall ” two months time, the new intention to buy car users up to 927 people, to help businesses increase the number of users by 51.3%. At the same time, businesses can also through a variety of online exhibition hall in the intelligent organization of promotional activities, the former only held in the exhibition hall on the virtual exhibition promotion entity, thus reducing the user participation threshold, expand the user scope of participation, improve operational efficiency, will be pre marketing. The reporter understands, Shanghai Volkswagen car home exhibition held by intelligent “ visiting the exhibition hall, the original panoramic win &rdquo cars; activities, covering 227 Volkswagen 4S shop, attracted a total of 20952 users to participate, through the activities of user intention Car Buying brought more than 2000 people, compared with non active Car Buying intention the user has increased nearly 10 times. In addition, businesses can also be increased by flow into WeChat, broadcast and other new media channels, to enhance the online intelligent hall exposure, which for the brand promotion and improve sales is a double-edged sword effect.
The future, VR technology will be further integrated into people's lives, but as a business will be how to use VR technology to create a better shopping environment for consumers, how will technology into sales performance, in the comfort of service consumers at the same time, and can easily complete the sale, which will become the future business to pursue the direction. It will also bring huge changes to the automotive industry.
